Potomac Chase
Potomac Chase Women’s Group is a neighborhood-based membership community for mothers seeking support and connection. This website redesign aimed to modernize their visual identity, introduce a secure member portal, and improve usability for both new and returning users.
Service
Website Redesign, Member Portal UX, Responsive Layout
Client
Potomac Chase
Year
2023
THE BRIEF
Overview:
Potomac Chase Women’s Group is a neighborhood-based community supporting local mothers. They needed a modern site redesign that preserved their feminine aesthetic while introducing a secure, members-only portal for events, dues, and private content.
TARGET AUDIANCE
Local women—primarily mothers—seeking connection, support, and community within the Potomac Chase neighborhood.
GOALS & OBJECTIVES
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Refresh brand look and feel
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Add password-protected member access
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Simplify navigation and boost engagement
THE USERFLOW
User Flow for Current Members
Logged-in members should easily access dues, events, announcements, and exclusive resources via a streamlined dashboard. Navigation prioritizes quick access to key sections and encourages community engagement through posting, commenting, and connecting with other members.
User Flow for Potential Members
New visitors are guided through the group’s mission, values, and offerings. The site highlights benefits, testimonials, and events, leading into a simplified sign-up flow. A prominent "Join Us" CTA and intuitive membership page help drive conversion.
THE FEEDBACK
"I speak for the entire board of directors when I tell you how pleased we are with the website you designed for us. The club needed a site that addressed varied aspects of our operation. You have met those needs and then some! We have had nothing but rave comments about the site from those who are closest to it and rely on it the most. I personally want to thank you Nakia for your patience and diligence in promptly meeting each of our requests for the site during its development."
-Potomac Chase Women's Club
My Role:
UX Designer · Visual Designer · Front-End Developer (Wix)
Tools Used:
Figma · Wix Studio · Illustrator · Google Forms (research collection)