Renegade Coffee – Conceptual Branding for a Modern Café
A conceptual brand identity for a small-batch coffee shop. Designed to balance masculine energy with calm through bold color psychology and modern styling.
Tools Used
Figma · Illustrator · Photoshop · Pinterest (Moodboarding)
Role
Brand Designer · Visual Strategist · Color Psychology Exploration
DARK ROAST
A sleek white bag with minimal design emphasizes the purity of the rich, chocolatey dark roast.
CLASSIC ROAST
The black bag’s bold design mirrors the strong, well-rounded flavor of the classic roast.
PAPER GOODS
Gold-accented cups and carriers, with clean lines and textured patterns, offer a luxurious, on-the-go brand experience.
Brief
Renegade Coffee Shop & Bakery brings boldness and authenticity to life through a modern, masculine brand identity.
The concept blends strength and warmth, inviting customers into a space that feels both refined and rebellious. Color psychology, clean typography, and layered textures work together to evoke calm, connection, and confidence.
The goal was to create a visual experience that speaks to the café’s organic roots while elevating the everyday coffee run into a branded moment.
